Despite still being in invite only, Pinterest now generates more referral traffic than one of the biggest referral birds of them all, Twitter. The digital collage of users’ web interests beat out the social media giant when it came to referral traffic for the month of February.
The finding was discovered in a new study by Shareholic, an online sharing tool, based on analytics from 200,000 publishers which serve about 270 million unique visitors per month.
Shareholic had previously reported that Pinterest outpaced Google Plus, LinkedIn and YouTube combined when it came to referral traffic.
“…Admittedly, Pinterest’s digital collage wonderland is essentially a photo-sharing/link-sharing service that is naturally inclined to drive referral traffic,” Shareholic’s Janet Aronica stated on the company’s blog. “But as Twitter is another share-heavy platform, Pinterest’s edge over the micro-blogging service is particularly significant. Not to mention, Pinterest is still invite-only.”
Still, Stumbledupon continues to dominate in terms of traffic driving, beating Pinterest, Twitter and Google.
Just to put the next big thing in perspective, it’s important to remember that anything in the ever evolving social media space can happen, including a plunge from grace. The company pointed out that MySpace’s popularity is still on the descent, referring .0007 percent of all traffic in February, down from its January low of .001 percent.