Salesforce has quietely acquired EntropySoft, a French company that enables connecting content repositories together in order to leverage better business value out of content, EMS Wire reported.
EntropySoft essentially allows companies to extract customer data for better marketing. Its Connector Hub allows customers to work on documents stored in dozens of different content management repositories such as Microsoft’s SharePoint. It provides content connectors that convert the native APIs of content applications into a standard interface so that data from a variety of depositories can be seen on a single view.
The deal appears to have been down a month ago. Salesforce declined to make an official announcement, though EntropySoft’s website, which had been down, now confirms the acquisition.
Founded in 2005, EntropySoft held OEM agreements with IBM, EMC (Documentum), Symantec and Box. It most recently raised $3.5 million in 2011 for a US expansion. It’s those OEM agreements that Salesforce is likely after. Considering the importance of customer experience to Salesforce, customer data is important to the company, and EntropySoft makes access to that data easier.
Though its not clear what Salesforce plans to do with EntropySoft, the acquisition should naturally complement Salesforce’s latest Chatterbox product of storage management.