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Insightpool raises $4m in Series A funding

October 3, 2014

Seed funding

Roost, a smart home technology company, has secured a seed round worth $975,000 from investors including DCM and Legend Star. The company’s offering provides smart home functionality to consumers, through easy retrofitting of household products. “The fast growing smart home industry is currently focused on selling ‘shiny,’ often costly and complicated new hardware,” said Roel Peeters, Roost CEO and co-founder. “Roost will offer consumers a simple and inexpensive way to transform their existing home products into smart connected devices.”

Series A

Building Robotics, which provides cloud-based software for commercial buildings comfort, has secured a $5.5.million Series A financing round led by Claremont Creek Ventures (CCV) and The Westly Group. The company aims to increase productivity and employee health through its main product Comfy, which is used to control temperature in offices.  “We are investing in companies that are integrating intelligent, comprehensive product design with innovative technology to drive productive experiences. Comfy does exactly that,” said Nat Goldhaber, Managing Director of Claremont Creek Ventures. Building Robotics has raised a total of $6.7 million and the Oakland, California-based company will use the funds for new product development.

Social media engagement company Insightpool has raised a $4million Series A round, led by TDF Ventures and Silicon Valley Bank. Notable angel investors including Peter Knight and Chris Walters also participated. The company will use the funds to grow its data science and sales teams as well as add features to the Insightpool platform and expand its operations. Insightpool is an analytics and social media platform that helps companies find their audience online. “Identifying influencers is only part of the equation for organizations trying to find measurable business value in digital media,” said Devon Wijesinghe, Insightpool CEO. “Insightpool focuses on how likely someone is to take action when a brand proactively engages them on a topic. Our proprietary analytics engine targets the real, yet often inconspicuous people who are most likely to interact with a brand and ultimately have the biggest network effect on actual conversions according to campaign goals.”

 

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Filed Under: Finance, Investment Round Up, Startups

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