Social lives be damned! Blizzard’s incredibly popular massively multiplayer online game, World of Warcraft, recently released a second expansion, Wrath of the Lich King, on November 13 (for Europe and North America). Within a day of that release, 2.8 million people have already committed hundreds more hours, and dollars, to the game.

World of Warcraft currently has over 11 million subscribers, so that means that roughly a quarter of the user base went out to snatch up a copy of Wrath of the Lich King on the first day.

The expansion sells for $40, which equates to $112 million in the first day alone – and the company still has all those subscription fees to collect. Considering that World of Warcraft only cost Blizzard $200 million to run and maintain for the past five years, it’s safe to say that the Irvine, California-based company is doing pretty well for themselves.

Blizzard’s first expansion, Burning Crusade, was also a hit in the first 24 hours after its release, selling 2.4 million copies.