Startup joins crowded scene in bid for a piece of the hot sector of online advertising exchanges.
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With venture capital money pouring in, companies large and small are developing technologies they hope will lure brand name advertizers to the unruly online-video advertising market.
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Acquires AdECN, a self-described stock market for buyers and sellers of Web advertising.
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Clients test digital-ad company’s offering, which will challenge Yahoo’s Right Media and a number of startups.
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Microsoft would fork over $6 billion in online-ad battle with Google, Yahoo. Shareholder approval needed.
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U.K. startup AdJug, which matches advertisers and publishers, lands funding.
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