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Media, Internet

NBC, ABC Spread the Content

20 September 2007, 15:36 | Posted in News
Fretting over eroding network television viewership and weak advertising, big media companies are scrambling to distribute their content online — for free.

Kiptronic Names New CEO

12 September 2007, 10:25 | Posted in Blog
Startup Kiptronic, which provides advertising within downloadable media, announced a new CEO today as the company ramps up its growth strategy.
Media, Internet

YuMe Launches New Video Ad Formats

17 August 2007, 16:48 | Posted in News
Startup introduces series of customizable and interactive ad formats to help advertisers move beyond standard "pre-roll" video spots.
Media, Internet

SpotXchange Gets comScore Metrics

16 August 2007, 15:51 | Posted in News
comScore to provide third-party audits for videos and video ads.
Media, Internet

The Web-Video Ad Puzzle

06 August 2007, 19:22 | Posted in News
With venture capital money pouring in, companies large and small are developing technologies they hope will lure brand name advertizers to the unruly online-video advertising market.