exchanges

General news, Media, Internet

Traffiq Launches New Ad Exchange

24 September 2007, 07:57 | Posted in News
Startup joins crowded scene in bid for a piece of the hot sector of online advertising exchanges.
Media, Internet

SpotXchange Gets comScore Metrics

16 August 2007, 15:51 | Posted in News
comScore to provide third-party audits for videos and video ads.
Communications, Internet

Ads With Mobile eBay Auctions

01 August 2007, 12:11 | Posted in News
Former speech recognition company Apptera on Wednesday launched voice ads matched to eBay’s mobile auction notices, a move that brings the technical advances and efficiencies of Internet advertising to wireless services.
Media, Internet, Finance

Microsoft Buys Ad ‘Stock Market’

27 July 2007, 12:02 | Posted in News
Acquires AdECN, a self-described stock market for buyers and sellers of Web advertising.
Media, Internet

DoubleClick Readies Ad Exchange

19 July 2007, 17:04 | Posted in News
Clients test digital-ad company’s offering, which will challenge Yahoo’s Right Media and a number of startups.