Something Mark Benioff said at the Salesforce.com luncheon today got wheels in heads spinning.

"Our goal is to move corporate customers' data into our database...move [data] out of their servers and into ours," the CEO said (check out the full story here).

Sounds a little like... Google. Here's why: the search emperor recently launched the paid version of Google Apps, which debuted in free form last summer (read about it here). If companies decide to save money with Google's cheap or free on-demand software, and jettison, say, Microsoft Office, that means loads of corporate info could end up in "the cloud"--stored on the Internet rather than in company servers.

But if Salesforce can entice companies to do so with its latest offering--content management that makes it easy for workers to collaborate share information, be it audio, video, visual, or text--it could block Google.

Of course, both Salesforce and Google could get trumped by the umpteen-million startups that aim to help companies manage their data and use Internet-style technology to do it. Less-known news Tuesday came from On24, a webcasting and rich media marketing company: the launch of Insight24, an online network to aggregate and syndicate business and IT-related rich media content. "The Insight24 network provides business professionals with a single source for their rich media, which will help them with day-to-day business decisions," said ON24 CEO Sharat Sharan.

Yeah, them and everyone else.