Uploading video to the Internet continues to get easier for users -- and more competitive for the companies that offer such services.

Now Emeryville, California-based startup Fliqz claims it has developed a web browser video uploading plug-in that it says raises the bar for all its rivals.

Fliqz says its plug-in lets users quickly upload videos to social networking pages, blogs, wikis, auction sites, classified pages, or other community areas on the Internet. It will allow people to avoid the two-step process of uploading a clip to a video sharing site such as YouTube and then embedding the code into the destination site.

The startup hopes that its browser plug-in will help to spur adoption of its own player on websites that don't already have video players. Fliqz, which has $3.5 million backing from Mohr Davidow Ventures, has been licensing its "white label" video uploading and playing software to blogging sites, travel pages, and other Internet publishers, which put their own brands on the player.

The two-year-old startup recently embedded its player into blogging publisher Movable Type’s new toolbar, and Fliqz is also working with Friendster, PBWiki, and others.

But the video uploading software area is rife with competition – including chief Fliqz foe VideoEgg, which has built an attractive ad network that has helped it aggressively and successfully convince dozens of social networking sites to use its software.

Fliqz hopes that getting more people to use its plug-in will help it gain traction among web publishers. The company does not have plans to generate direct revenue from the plug-in.

“We’re doing this to expose more people to the power of our platform, because this will have our Fliqz branding” said CEO Benjamin Wayne.

Gartner analyst Allen Weiner said the barrier to entry for "white label" video software on the Internet has become so low that the market is becoming chaotic, and nearing over-saturation. He expects that many of the companies in the space will not survive the year.

 “I think there will be a huge bubble in that business, and it will not be one of consolidation because there’s no need to consolidate,” said Mr. Weiner. “A year from now, there’s going to be half of the number of video software companies, with a few horizontal ones that go after the whole market, and some vertical ones that focus on a certain area, like travel sites.”