GSMA says it found a way to measure mobile users’ browsing behavior that should satisfy skeptical advertisers.
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Mobile advertising startup Apptera closes a $10.5 million funding round led by Alloy Ventures, Lightspeed Venture Partners, and Walden International.
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Armed with a new name and its usual unbounded optimism for the Next Big Thing (advertising?), the Mobile World Congress is the place to be if you're into cell phones.
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Blyk targets 40 million Europeans between the ages of 16 and 24, becoming the UK's first of many more expected to come launches of invitation-only networks. Analsyts are skeptical of the low limit text and minutes offer to lure paying customers.
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Finnish handset maker continues transformation into services company and seeks to capture slice of rapidly emerging cell phone advertising market.
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Advertising firm buys ipsh to help it send ads to cell phones.
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People blog for therapy; mobile subscribers favor ads to subsidize subscriptions; hosted corporate email grows.
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People turn to blogs for therapy; Mobile subscribers in favor of advertising to subsidize subscription costs; Hosted corporate email and corporate wireless email grow.
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