Web analytics firm Omniture agrees to acquire web optimization company Offermatica for $65 million in stock and cash.
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Shift highlights software giant’s commitment to digital domain.
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BigString introduces messaging technology that helps safeguard privacy.
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Shareholders split on merger designed to boost portal’s advertising presence in Europe.
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Four mobile advertising startups pitch to top VCs. Who will be the winner?
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A new survey shows marketers are snapping up advertising inventory on social networks faster than expected.
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The computer maker and singer both prove their savvy for marketing products and ideals with a special iPod.
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Investment in mobile messaging firm slated for product development and maybe acquisitions.
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Marketing automation software maker may go public in 2008.
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Portal releases search queries from 600,000 users, raising user privacy concerns.
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With games now on mobiles, consoles, and PCs, video game marketing association head Jim Chabin says marketing titles is not easy.
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Text-messaging specialist closes venture round to expand development and marketing to radio stations.
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Startups find profit in getting bulk messages delivered.
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There is a fortune to be made in mining the ‘buzzosphere.’ And companies pay close attention to what consumers say online.
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Alliance Data Systems’ Epsilon unit nabs DoubleClick Email Solutions for $90 million.
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Online shopping off to a good start in 2006; computer-savvy students perform better; email market success varies by day.
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The company releases the latest version of the No. 2 browser, second only to Microsoft's Internet Explorer.
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Consumers rate ad methods; IPTV to be a big hit; VoIP still on the rise.
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But longer clinical trials for drugs to reach market don’t discourage companies from launching products first in the U.S.
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Savvy surfers have forced online marketers to get personal.
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