Topic - eMarketer

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Archives, Computers, General news, Media, Internet, Finance

Online Ads: Down We Go

eMarketer predicts growth in U.S. online advertising will shrink to single digits in 2009
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Archives, General news, Media, Communications, Internet, Finance

Mobile Searcher JumpTap Finds $26M

White label service used by AT&T offers alternative to Google hegemony; AllianceBernstein leads round.
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Media, Communications, Internet, Finance

TV Still Popular Despite YouTube

America’s 70-year love affair with traditional TV is still growing strong, according to a report, but the tube could take a massive ad hit because of the slowing U.S. economy.
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Media, Communications, Internet, Finance

Report: Apple Killed Music Industry

Apple's iPod as standard bearer of incompatibilities is partly responsible for the music industry’s digital implosion, researcher says.
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Media, Communications, Internet, Finance

Millennial Media Seeks Open Mobile Ads

Company says proprietary ad distribution systems create obstacles in the market and issues call for openness.
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Media, Communications, Internet

MySpace Woos Advertisers With Site Redesign

But will its new brand-friendly main page be enough to counter uncertainty about the effectiveness of social-networking sites as preferred ad vehicles?
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Computers, Media, Communications, Internet

Google’s DoubleClick Adds Mobile Networks

Online ad firm links with AdMob and Millennial Media and lends flexibility to fragmented mobile ad market.
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Computers, Media, Communications, Internet, Finance

MySpace Opens Ad Window to Marketers

Social network gives advertisers direct access to its ad engine in the hope that they will strengthen their campaigns without having to wait for help from MySpace
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Computers, Media, Communications, Internet, Finance

Yahoo Widens Ad Reach

Internet search company uses acquired technology to tap into a universe of web sites well beyond its own with an ad management mechanism.
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Computers, Media, Communications, Internet

Yahoo Shines Web Spotlight on Women

Internet search company debuts Yahoo Shine, a web site for women.
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Media, Communications, Internet, Finance

Ad Infuse Dials In $12M for Mobile Ads

Mobile advertising upstart gets funding for technology that promises to dish up personalized ads to cell phones.
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Media

Online Video Ads Must Change

A survey finds that people click away when confronted by an in-stream video ad.
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General news, Media, Internet

Social Networks to Connect With $4B in Ads

Worldwide social network ad spending is expected to top $4 billion in 2011, according to a report from eMarketer.
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Media, Internet

Online Ad Revenue Surges 34%

Report shows Internet advertising hits record $16.8 billion.
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Internet

Yahoo Delivers on Ad Promise

Search engine prepares to sharpen battle with Google as it rolls out long-awaited search-advertising service.
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Internet

Skype Founders Detail Video Project

New service, dubbed 'Joost,' will take on YouTube and Apple.
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Media

Media Moguls Vie with YouTube

Fox, Viacom, CBS, and NBC Universal are in talks to launch a competing viral video site.
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Internet

Ads on Social Nets Booming

A new survey shows marketers are snapping up advertising inventory on social networks faster than expected.
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Media, Internet

Facebook Gets New Ad Feature

Social network plans to give marketers a new way to talk to its members.
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Media, Internet

Yahoo Habla Espanol

Portal’s Spanish-language site combines forces with Telemundo.
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