Topic - advertising

avatar
Archives, Computers, General news, Media, Communications, Internet, Finance

CFO Exits in Yahoo Shakeup

Surprise departure not tied to remarks on Microsoft deal, analyst says; shares rise.
avatar
Archives, Computers, General news, Media, Internet, Finance

Online Ads: Down We Go

eMarketer predicts growth in U.S. online advertising will shrink to single digits in 2009
avatar
Archives, Computers, General news, Media, Communications, Internet, Finance

Ad Woes Infect the Net

Google, Yahoo, and eBay estimates slashed by UBS analyst on expectations for a global slowdown in advertising.
avatar
Media, Communications, Internet

TechSpin: The Good News About Online Ads

Amid the deluge of bad economic news, a positive outlook for Internet advertising offers some hope.
avatar
Archives, General news, Media, Internet, Finance

Google, in Crosshairs, Tightens Privacy

Amid reports that the U.S. plans to attack its deal with Yahoo, Google says it will “anonymize” IP addresses after nine months.
avatar
Media, Communications, Internet

MySpace Woos Advertisers With Site Redesign

But will its new brand-friendly main page be enough to counter uncertainty about the effectiveness of social-networking sites as preferred ad vehicles?
avatar
Media, Communications, Internet

AOL Aligns European Ad Business

Internet portal extends its ever-changing, one-stop ad marketplace to Europe, joining other portal and media companies in simplifying ad buying.
avatar
Media, Communications, Internet

Glam Debuts Video Network for Women and Advertisers

Network is designed to attract advertisers interested in the explosion of online video but not that enthralled with poor quality user-generated fare.
avatar
Computers, Media, Communications, Internet, Finance

MySpace Opens Ad Window to Marketers

Social network gives advertisers direct access to its ad engine in the hope that they will strengthen their campaigns without having to wait for help from MySpace
avatar
Archives, General news, Media, Internet, Finance

Microsoft Snaps Up Israeli Ad Targeter

YaData, a maker of online tools that was seeded by Oracle, to be folded into Microsoft R&D center.
avatar
Archives, General news, Media, Internet, Finance

Yahoo Buys Maven as Video Ads Get Hot

$160 million deal for Brightcove rival comes after funding of TurnHere and SpotRunner's acquisition of filmmaker network.
avatar
General news, Media, Internet, Finance

Yahoo Forecast, Profit Down; Shares Skid

Internet search company delivers 2008 revenue forecast that disappoints Street and profit more than 23 percent lower than in the same period a year ago. It also outlines the company's plan to cut about 1,000 jobs.
See also: Yahoo: Bracing for Bad
avatar
General news, Media, Internet

Gigya Flicks On Widget Ad Network

The Benchmark Capital-backed startup wants to help advertisers and widget publishers make money off the popularity of widgets.
avatar
Archives, General news, Media, Communications, Finance

TV Ad Targeter Invidi Tunes In $25M

Ad giant WPP leads funding for company that lets TV providers deliver commercials to suit viewers' age, gender, income, and ethnicity.
avatar
Computers, Media, Internet

Microsoft Lands CNBC Site Advertising

The software behemoth says it will be the exclusive provider of display and contextual advertising for the web site of business television news channel CNBC.
avatar
Computers, Media, Communications, Internet

Vodafone, Telefonica Stake Mobile Ads Startup

In a move to battle the threat of online giants Google and Yahoo, mobile phone group Vodafone and Spanish carrier Telefonica take stakes in San Francisco-based mobile advertising startup Amobee.
avatar
General news, Media, Internet, Finance

Yahoo Poised for Pain in Downturn?

If the U.S. economy should take a sharp turn south, Yahoo and AOL will be leading losers of ad dollars, according to an analyst report, but the same won’t be true for Google, MySpace, and Facebook.
avatar
General news, Media, Internet

Yahoo Zeros In on Mobile Ads

The search company's mobile chief is racing to lock down phone distribution deals that could deliver hundreds of millions of advertising customers before Google's own mobile strategy ever takes wing.
avatar
Archives, Computers, General news, Media, Communications, Internet, Finance

AOL Buys Quigo for About $340M

Time Warner unit, in need of Harry Potter magic, pursues 'Platform A' advertising strategy with acquisition of venture-backed firm.
avatar
Computers, General news, Media, Internet

Facebook Befriends New Ad Partners?

Facebook is planning to announce partnerships with leading online media and retail sites to create links between users' web behavior and their personal profile pages, according to sources briefed on the plan.
Page 1 of 8
 1 2 3 4 5 6 7 >  Last »