Vodafone Group, the world’s largest mobile company, on
Tuesday said it made an offer of roughly $30 million for Swedish GPS application
developer Wayfinder.
The offer of $1.47 per share represents a premium of 253
percent compared to Wayfinder’s closing price on Monday of $0.42 per share. The
deal is expected to go through without a hitch.
“This is not a surprise. Navigation is the killer app for
mobile right now because you can put so many other things on top of it. You
start with maps and then you put restaurants and then connect it to a
reservation or transaction engine,” said Shahid Khan, an analyst with IBB Consulting.
The deal comes one day after Vodafone announced it
signed a deal with Western Union to pilot an application that allows residents of
Reading in the U.K. to send money via mobile phones to relatives and friends
in Kenya.
Money transfers are already popular in Kenya where a service
marketed by Safaricom, a carrier part-owned by Vodafone, has already attracted
4 million customers transferring money within Kenya. (Vodafone Wants $2.5B Stake in
Vodacom)
As revenues from voice and data continue to fall, carriers
are looking for alternate sources of income and revenues based on applications
such as navigation or money transfers along with advertising have become quite
attractive.
Stockholm-based Wayfinder offers a number of navigation
apps including a turn-by-turn system, along with an application that tracks
outdoor activities and another that manages speed-checking cameras.
The company‘s maps cover about 150 countries and it
currently has 2 million users.